Email marketing campaigns are fast becoming one of the most important ways of marketing your business. More popular than even direct marketing methods, email marketing if carried out correctly can benefit your business in many ways.

The most successful email marketing campaign is one that is targeted, focussed, informative, personalized and most importantly permission based. These types of emails can help you to create an ongoing dialogue with your current client base or build prospects from your website.

According to research firm GartnerG2, more businesses are using email marketing campaigns than traditional direct mailings to: